There are plenty of tools online to help you do just that, including Hootsuite. Want to caption your videos for free? Of course you do. In fact, Facebook’s own internal testing showed that captioned video ads were watched an average of 12% longer than un-captioned ads. Not only that, but adding closed captions might actually improve your overall viewership. So whether you’re captioning your videos or adding subtitles, you’ll be looking out for that segment of your viewership that often goes ignored. If you don’t add closed captioning or subtitles to your videos, that’s going to hinder their experience of your video (and brand) as a result. Many in your audience might be hard of hearing or deaf. This one should really be a default for any video you make for social media. 7 tips to create watchable silent videos for social mediaīelow are our 7 best tips on creating silent videos for social media that your audience will love to watch (quietly). Alternately, you could also just put your phone in silent mode.įacebook’s own data highlights why you might not want to overdo it in the audio department: 80% of people will actually have a negative reaction to a mobile ad that plays loud sound when they’re not expecting it-and the last thing you want is to spend money on advertising only to have people think less of your brand.Ĭreating videos that work with or without sound gives users a choice about how they interact with your videos, so your message can speak volumes to all those who view it, whether they actually hear it or not. On Instagram, it’s as easy as tapping on the video causing the noise and muting it. Anyone whose phone is set to silent will also see silent video clips by default.
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And with publications well outside the social media space-think the Telegraph newspaper, Time magazine, and even Cosmopolitan-publishing articles on how to turn autoplay sound off, you can bet plenty of people will be choosing to continue their News Feed browsing in silence.įor the record, if you want your own Facebook feed to remain sound-free, just go to Settings and toggle Videos in News Feed Start With Sound to off. Users have the choice to turn autoplay sound off for all videos within their Facebook settings. That means that your audience will likely watch your video for longer if it’s quiet-and optimized for silent viewing.
When silent autoplay is the default, 85% of videos were watched with the sound off. In fact, many users likely have the sound autoplay muted on their videos. No one likes it when a video starts loudly blaring at them as they’re scrolling through Facebook or Instagram. Silent videos: What they are and why brands should care
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